On 4 March 2026, Australia’s Cyber Security (Smart Device Security Standards) Rules 2025 will come into mandatory effect. Enacted under the Cyber Security Act 2024, this new regulation clearly defines security standards, liable entities and penalty mechanisms for all connected smart devices, becoming the core market access threshold for enterprises entering Australia. As an intelligent terminal integrating multiple connected functions, smart TVs collect and transmit large volumes of user behavior data; their high-frequency connectivity makes them a key regulated category under the new rules. This guide details the core compliance points, regulatory requirements and testing directions for smart TVs to adapt to Australia’s cybersecurity mandate, helping manufacturers align with the rules accurately, pass compliance testing smoothly and seize first-mover advantages in the Australian market.

I. Smart TVs: A Key Regulated Category Under Australia’s New Cybersecurity Rules

With the development of IoT technology, smart TVs are no longer just video viewing devices—they have evolved into intelligent terminals integrating streaming, voice interaction, smart home control, online shopping and more, serving as the core entertainment and control hub for Australian households. However, smart TVs collect and transmit massive user behavior data, posing potential security risks such as data leakage and privacy theft. For this reason, they are included in the regulatory scope of Australia’s 2026 cybersecurity mandate and designated as a key regulated category. For smart TV manufacturers planning to enter the Australian market, accurately meeting the new rules and completing compliance testing is a prerequisite for smooth product circulation.

II. Core Compliance Requirements for Smart TVs Under Australia’s Cybersecurity Mandate

Aligned with Australia’s 2026 cybersecurity rules, the core compliance requirements for smart TVs focus on four key areas, each with clear statutory basis and no fabricated content, as detailed below:

(1) Password Security Compliance: Prevent Account Theft

User accounts on smart TVs (for video platform login, smart home control and other functions) must meet the new rules’ password security requirements:

• No universal default passwords are allowed; users must set custom high-strength passwords during registration, with a minimum length of 10 characters including uppercase and lowercase letters, numbers and special symbols.
• Devices must have a built-in password strength check function to reject easily crackable passwords such as pure numbers and consecutive characters.
• Additionally, multi-factor authentication (MFA) must be mandatory for remote control and account login functions to reduce the risk of account theft and protect user account security and personal information.

(2) Transparent Data Collection Mechanism: Protect User’s Right to Know and Choose

The new rules require smart TV manufacturers to establish a transparent data collection mechanism:

• Upon the first device activation, users must be clearly informed of the scope, purpose and storage period of data collection (including viewing history, search records, voice interaction data, device usage habits, etc.). Data collection is only permitted with the user’s explicit authorization.
• Users must be able to turn off data collection functions or delete collected personal data at any time in device settings; manufacturers are prohibited from forced data collection, effectively safeguarding users’ right to know and choose.

(3) Robust and Implementable Security Incident Reporting Mechanism

Manufacturers are required to establish a public, free security vulnerability reporting channel for smart TVs, supporting 24/7 user feedback. Users can report security issues such as data leakage, system freezes, malicious pop-ups and abnormal voice interaction at any time without providing personal information.

• Manufacturers must send a confirmation receipt within 48 hours of receiving a vulnerability report and regularly update users on the progress of vulnerability resolution.
• If a vulnerability may endanger user security, manufacturers must report it to regulatory authorities immediately and inform users of temporary protective measures.

(4) Defined Security Update Support Cycle: Cover the Product’s Core Service Life

The new rules require manufacturers to publicly disclose the smart TV’s security update support cycle in prominent locations such as product manuals and official websites, and the cycle cannot be shortened once determined.

• Combined with the typical 5-8 year service life of smart TVs, the new rules recommend a support cycle of at least the product’s sales cycle plus 2 years.
• During the support cycle, manufacturers must continuously provide firmware security patches to fix system and application vulnerabilities, with a focus on vulnerabilities related to data leakage and unauthorized access.
• Patch delivery must use encrypted channels to prevent tampering during updates, and devices must support an automatic update detection function to remind users of timely upgrades.

III. Guangdong Energy Storage Testing: Full-Process Compliance Testing Services for Smart TVs in Australia

Targeting Australia’s compliance testing for smart TVs, Guangdong Energy Storage Testing Technology Co., Ltd. focuses on the four core requirements above and provides a full range of testing services including:

• Compliance testing of data collection mechanisms
• Password security strength testing
• Effectiveness testing of security vulnerability reporting channels
• Security update cycle verification

Our services accurately align with the new regulatory requirements, helping enterprises quickly identify non-compliance issues and complete rectifications. We also assist enterprises in compiling regulatory-compliant declaration documents, ensuring products are fully adapted to Australia’s cybersecurity mandate, enabling efficient market entry, breaking trade barriers and enhancing core product competitiveness.

IV. Conclusion

The implementation of Australia’s 2026 cybersecurity mandate raises the bar for smart TV compliance. The four core requirements—password security, data collection, vulnerability reporting and security updates—directly determine whether products can successfully enter the Australian market. With professional testing capabilities and rich compliance experience, Guangdong Energy Storage Testing Technology Co., Ltd. provides smart TV manufacturers with one-stop full-process compliance solutions, covering compliance assessment, testing and rectification, and declaration document compilation. We help enterprises reduce compliance costs, achieve safe product export and compliant market entry in Australia.