New Rule Analysis: Non-Compliant Products to Be Delisted From Sept 30 – How to Prepare in Advance

Introduction

On July 2, 2026, Amazon Europe's multi-site lithium battery compliance policy officially took effect. Under this policy, non-compliant products will be gradually delisted starting from September 30, 2026. This means all sellers of lithium battery-related products on Amazon European marketplaces must complete compliance verification before the deadline, or their listings will be removed.

This article comprehensively sorts out the core points of this new compliance rule from five dimensions: policy background, applicable scope, standard requirements, compliance process and response suggestions.

1. Policy Background: Tightened Lithium Battery Compliance in the European Market

In recent years, with the rapid development of consumer electronics, power tools, energy storage equipment and other fields, lithium batteries have become one of the fastest-growing product categories in global trade. However, the inherent safety hazards of lithium batteries, such as thermal runaway and short-circuit fire, have prompted regulatory authorities around the world to continuously strengthen safety access requirements.

As one of the world's largest e-commerce platforms, Amazon has continuously strengthened product safety compliance management in the European market in recent years. The newly released lithium battery compliance policy applies to multiple European sites, requiring all lithium battery products to undergo direct product verification by Amazon-authorized third-party Testing, Inspection and Certification (TIC) service providers.

Notably, this policy adopts the TIC Direct Verification mechanism — sellers cannot upload reports on their own, and must submit documents or samples to Amazon-authorized TIC institutions for review or testing. This mechanism is consistent with the verification methods previously implemented by Amazon for categories such as electric mobility devices and lithium battery-powered small home appliances, marking that platform compliance management is fully upgrading from "seller self-submission" to "direct submission by certification bodies".

2. Applicable Product Scope: Which Lithium Batteries Are Regulated?

This policy applies to lithium batteries, specifically covering the following product types: ● Rechargeable lithium storage batteries ● Rechargeable lithium-ion or lithium-ion rechargeable batteries ● LiPo or lithium polymer rechargeable batteries ● LiFePO4 or lithium iron phosphate rechargeable batteries ● Rechargeable lithium-ion coin cells or button cells ● Rechargeable lithium-ion batteries for designated equipment ● Replacement batteries matching primary batteries in devices ● Various forms of single-cell and multi-cell battery packs for consumer or industrial use

Special Reminder: Products Not Covered by This Policy

This policy does not apply to lithium-ion batteries used in electric mobility devices (such as electric scooters, e-bikes, electric hoverboards, etc.). Such products are subject to Amazon's special compliance policy for electric mobility devices, and sellers need to refer to corresponding policy requirements separately.

3. Compliance Standard Requirements: Which Testing Standards Must Be Met?

Amazon requires lithium battery products to meet both safety standard and transport test standard requirements, as detailed below:

(1) Safety Standard (one of the following two)

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(2) Transport Test Standard (mandatory)

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Key Points for Standard Selection

● Batteries for consumer electronic products (such as mobile phone, tablet and laptop batteries): usually applicable to IEC/EN 62133-2 ● Batteries for industrial use (such as energy storage systems, industrial equipment backup power, etc.): usually applicable to IEC/EN 62619 ● No matter which safety standard is selected, UN 38.3 transport test is mandatory and indispensable ● Test reports must be issued by ISO 17025-accredited laboratories, otherwise they will not be accepted by Amazon

4. Compliance Operation Process: What Do Sellers Need to Do?

Amazon adopts the TIC Direct Verification mechanism for this policy. Sellers cannot upload compliance documents on their own, and must complete verification through Amazon-authorized TIC service providers. The specific process is as follows:

Step 1: Confirm Whether the Product Is Within the Applicable Scope

First, verify whether the product belongs to the lithium battery category covered by this policy. If the product is a lithium battery for electric mobility devices, it is not within the scope of this policy, but you need to confirm whether it is subject to other special policies.

Step 2: Prepare Compliance Documents

Sellers need to prepare the following documents and images and submit them to TIC service providers for review:

Document Category:

1. Test report issued by an ISO 17025-accredited laboratory, proving that the product complies with either IEC/EN 62133-2 or IEC/EN 62619
2. UN 38.3 test report
3. BTS (Battery Test Summary), proving that the product meets the relevant requirements of UN 38.3

Image Category:

1. Model, part number or product number
2. Name and address of manufacturer, importer, distributor or authorized representative
3. Product label
4. Product instructions and manuals

Step 3: Submit to TIC Institution for Verification

Choose one of the following methods to complete verification according to your own situation:

Two Verification Paths

Path 1: With existing ready-made documents

● Submit existing test reports, UN 38.3 reports, BTS and other documents to Amazon-authorized TIC service providers ● TIC institutions review the documents to confirm whether they comply with Amazon policy guidelines

Path 2: No ready-made documents or need testing for new products

● Send the product to TIC service providers ● TIC institutions conduct testing according to applicable standards (IEC/EN 62133-2 or IEC/EN 62619 + UN 38.3) ● Issue a report after passing the test and complete compliance verification

Step 4: Improve Product Detail Pages

After passing the verification, sellers also need to ensure that product detail pages meet the following requirements:

Product Information Attributes:

● Model, part number or product number ● Manufacturer or brand name ● Applicable warning statements (hazard warnings)

5. Key Timelines

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Important Reminder

The actual implementation of Amazon's compliance policy is subject to the compliance notifications in your account. The compliance deadline may vary for different sellers and different ASINs. Please pay close attention to your seller backend account information in time, and follow the actual notified compliance time — do not rely on the unified deadline and cause delays.

Closing Remarks

The implementation of Amazon Europe's new lithium battery compliance rule means that the market access threshold for lithium battery products has been further raised. The implementation of the TIC Direct Verification mechanism makes the compliance process more standardized, but also puts forward higher requirements for sellers' response speed and document preparation.

For Chinese lithium battery export enterprises, arranging compliance in advance and choosing reliable TIC partners are the keys to ensuring stable sales in the European market. Energy Storage Testing will continue to follow global compliance trends for new energy products and provide professional testing and certification service support for enterprises.

About Energy Storage Testing

Guangdong Energy Storage Testing Technology Co., Ltd. specializes in testing and certification services, with rich testing experience and professional technical capabilities in fields such as lithium battery-powered small home appliances, electric mobility devices, portable power supplies and lithium-ion batteries.

We are committed to providing reliable testing and certification solutions for enterprises, helping them successfully enter target markets.

Accreditation Qualifications

• CNAS L13753 (ISO/IEC 17025) • CNAS IB1376 (ISO/IEC 17020) • CMA (202019014977) • IECEE (TL777) • Qualified by UL, TUV, CQC, Eurofins and other institutions